Boutari Group

Values & Vision

In 1879 John Boutaris, a businessman with a vision to revive the outstanding quality of Greek wine and the art of Greek wine-making, established the Boutari company in Naoussa and laid the foundations of the company”s wine-making philosophy, which can be summarized in three main principles:

  • Dedication to quality
  • Promotion of bottled and brand name wines with the aim of satisfying consumer needs
  • Respect for Greek tradition

The following principles were added to the Group”s modern philosophy:

  • Providing shareholders with strong prospects and returns
  • Investments in developing human resources and people in the sector
  • Investments in new technologies and new working methods
  • A contribution to the cultural development and promotion of Greece