Twenty eight years after first appearing on the market, Lac des Roches continues to confirm that quality stands the test of time… “Berlingske Tidende”, one of the most respected, authoritative and popular newspapers in Denmark, “awarded” Lac des Roches 4 stars for quality during a tasting organised by and presented in the paper’s regular wine column. Lac des Roches was distinguished with the highest award for quality – the sole Greek wine to receive the 4 star distinction.

Within the framework of promoting its wine in Germany, the Boutari Group recently finalised the retails of its advertising campaign with the publishing house Meininger Verlag and more specifically, with the wine journals “Weinwirtschaft” and “Weinwelt”.

The “Taste of Danforth” festival – the largest Greek festival abroad – is sponsored yearly by companies and cooperations of worldwide renown such as Visa, Swatch and the Royal Bank. This year – for the first time ever in the history of the event – a Greek company, namely the Boutari Group, will be exclusively sponshorship wines and Greek beer. The “Taste of Danforth” festival takes place every year in Canada and attracts ever 1 million visitors, both expatriate Greeks and foreigners.

In Holland and Finland, events were organised by the Boutari company to promote the Greek gastronomy there, enjoyed great success. The company’s representative in Holland, “TSANTOS IMPORT-EXPORT”, presented Boutari wines to 150 Greek restauianteurs in Utrecht in March 2001. The event was well attended and guests formed a very good impression of the wines, which were well received.

In Finland, at the same time, the Boutari company sponsored an event organised by high standing members of Finland’s Greek community, which was attended by the Greek ambassador. A concert by the group “Trichordo” provided melodic accompaniment to the excellent Boutari wines served.